MackMedia has been founded from Michael Mack in 2002, our origins are media productions for themeparks such as imagefilms, music videos, games and movies for themepark-attractions.  ’The wide world is my field’ – like our company claim says, MackMedia is founded on the same values the family business Mack is living with since about 235 years, so we always try to reach even greater heights. With ’Coastiality’ VR-Rides, MackMedia created an incredible innovation. In summer 2017, MackMedia released with ’Happy Family’ it´s first co-produced feature-length movie in cinemas worldwide.

Our focus is the development of new brands. With our 360° view of the development of charakters and brands, MackMedia always tries to create something completely new. With Michael Mack as CEO, MackMedia searches and finds ways to reach the vision of a digital world of adventure in accordance with our own history.

Business areas

Media Production

MackMedia 4D animation movie productions are screened in cinemas in 14 countries worldwide. The portfolio of the movie production group ranges from music videos to event and attraction music to song compositions across all genres. The company's own production unit creates high-end clips and documentaries.

Attraction Media

The entire world of Digital Entertainment - Games, Social Media concepts and Virtual Reality animations – is at your feet. MackMedia produces immersive experiences for all platforms and creates amazing digital worlds. With its Interactive division, MackMedia is now entering the wide field of games for the first time.

Brands & Licensing

MackMedia develops, maintains and sells the portfolio of the Europa-Park character brands. Through cross-media staging, more than 5 million multimedia contacts are reached annually on the local platforms of the Europa-Park Theme Park & Adventure Resort alone.

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