Shaping the future together

Our vision and mission

The French themed area at Europa-Park in summer. Lots of plants can be seen in the foreground.

Vision: Why does Europa-Park exist?

'Together with my team, I ensure a place of joy for the entire family.'

Interior view of Rulantica with guests in the wave pool Surf Fjørd.

Mission: What do we offer our guests?

'We ensure that guests can escape everyday life and immerse themselves in a world of authentic experiences. We achieve this by maintaining the highest standards of safety, quality and innovation.'

A view of Europa-Park at sunset from above. The attractions Euro-Mir, Eurosat – CanCan Coaster and Euro-Tower can be seen in the background.

Guiding principles: Our ten new guiding principles demonstrate how we implement our vision and mission in our day-to-day work.

“From making time for guests to fostering teamwork and inclusion, and from embracing sustainable practices to encouraging social engagement.”

Our ten guiding principles

A Europa-Park employee looks after three guests, including a young girl.

We are happy to make time for our guests.

We are always approachable and fulfil our guests' wishes. As service providers, we are friendly, knowledgeable and attentive. We pay close attention to safety and cleanliness, and we conduct ourselves in a professional and collegial manner. For us, performance comes before success. We understand that our guests are the foundation of our success – and that only satisfied guests return.

Two Europa-Park employees measure the distance between two tables with a yellow tape measure.

We create an oasis of emotional experiences through our attention to detail.

We transform ordinary buildings and structures into magnificent themed worlds that inspire people. As employees, we make it possible for our guests to discover something new with every visit.

A Europa-Park employee hands a metal rim to another employee. The two men are standing in a warehouse.

We encourage and demand teamwork to ensure that we provide the highest quality services together.

Our products are only successful if we work as a team to enchant, inspire and move people every day. We prefer to solve problems together rather than merely describe them.

A circus performer stands in Café 75 – Welcome Center 75 at Europa-Park. She is holding three juggling clubs.

Everyone is welcome here.

We confront all kinds of barriers and prejudices. We foster the unique strengths of each individual. We embrace diversity as a source of strength for our group of companies, employing people from more than 100 different countries. We ensure that all colleagues settle in, progress and return. This enables us to quickly integrate new ideas into our company.

A Europa-Park employee is standing on a carousel.

We maintain the things that have made us successful and consistently change the things that have not.

As pioneers in the entertainment industry, we are always looking for new ways to delight our guests. We embrace change as an opportunity. It is our curiosity that drives us to explore new business models and ensure long-term global success.

The Mack family is standing on a carousel at Europa-Park. Mascot Ed Euromaus is sitting in the foreground.

We make decisions that ensure our long-term success.

As an 8th generation family business, we are committed to the responsible use of resources. We strive to achieve the best possible results, ensuring long-term stability for our company and our employees.

A Europa-Park employee applauds a young boy sitting in a Lada Autodrom car.

Showing an interest in our products develops a strong sense of belonging.

We seek out and support people who identify with our vision and bring this passion into their work. Through strong emotional connections, we create experiences that ensure our long-term economic success.

Four men in suits stand facing each other in front of an attraction, shaking hands. The image is in black and white.

Loyalty and trust form the core of our collaborative relationship.

We honour our commitments to our guests, employees, partners and suppliers. As a financially robust company, we fulfil our obligations promptly. We communicate in an open and honest manner. It is this reliability that has led to our long-standing partnerships, even in challenging times.

A woman and a man ride the blue fire Megacoaster at Europa-Park. They both raise their arms in joy.

Our focus is on results, not declarations of intent.

We achieve this by ensuring that everyone focuses on their area of responsibility and on developing their competencies and skills. We ensure that systems function effectively and that processes are clear.